Who is behind Dilo Pues?

Dilo Pues is the work of Mara — a digital artist who's been creating art for years and making t-shirt designs since 2020.

It started because most "Latino" shirts out there miss the point. They lean on flags and sombreros and cultural-pride slogans — nothing that actually sounds like how we talk. So Mara set out to make something else: shirts built from the phrases we actually say. The ones our moms say. The ones that slip out under your breath at work. The self-deprecating one-liners that only really land in Spanish or Spanglish.

This isn't a cultural-pride brand, and it's definitely not trying to be luxury streetwear. It's just the funny, chaotic, deeply relatable experience of living life in our language, illustrated by someone who's spent years turning that experience into art — and a design instinct sharpened by making t-shirts since 2020.

If it makes you laugh because you've lived it, and makes a stranger clock you from across the room because they've lived it too — we did our job.